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People Will Hang On To The Familiar
When people feel something is about to be replaced, they start thinking the old product is better. In blind tests customers chose New Coke most of the time. Yet when New Coke was introduced, massive protests were staged. When the same liquid was put into Classic Coke and New Coke bottles, people still claimed they preferred the Classic Coke and said they could taste the difference, even though the bottle was the only difference between the two drinks. How many ways can you use this hang-on-to-the-old reflex. Speak Maxim mp3 | WAV

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