Pace people from the situation - their situation. The more inside their head you are - the better rapport you get. At social events, people are already in a social mental frame. At a store they may be thinking of prices, cooking, etc. Use of your increasing awareness of their mental position along with matching energy level and emotional tone as you enter their frame. Conversation can start with a simple question about directions, time of day or something related to their situation, and Then your lead will flow smoothly and strongly.
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