Meaning reframe is to find a meaning that conveys the opposite of their intent or point of view to change the interpretation. Meaning reframes are often Cause and Effect statements. When someone uses an If-Then statement or comparative deletion the door is open for you to use a reframe. Ask yourself "What else can the cause mean, or how could the effect be interpreted to make it be a good." For example: "If he bullies me, it makes me feel bad." reframed to "I pity bullies because they usually were abused by parents or siblings." Another example was changing the Red Salmon label to say "Guaranteed not to turn pink" this meaning reframe pushed red way past pink in Salmon sales.
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