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Ethos Pathos Logos
Persuasion is best accomplished when the other person Likes you; When they trust and believe you based on credentials and what say positively about yourself or their beliefs. Good persuaders recognize the needs; wants and desires of the people they are persuading. Finally; the logical reason should be included for best persuasion. These three are called Ethos; Pathos and Logos. Speak Maxim mp3 | WAV

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