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A child enters a room with hundreds of toys and one other kid there. Which toy will the entering child want? They want THE toy that the other kid already has. This trait carries through into adulthood. The more bids on Ebay the more likely it will sell for far more than it is worth. The more people who want it, the more value it has. The more people and the more they desire you the more you are desired by new people.
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