Win people to your way of thinking. Dale Carnegie gave twelve Powerful Principles - 1 the only way to get the best of an argument is to avoid it. 2 show respect for the other person's opinions. Never say "you're wrong." 3 if you are wrong, admit it quickly and emphatically. 4 begin in a friendly way. 5 get the other person saying "yes, yes" immediately. 6 let the other person do a great deal of the talking. 7 let the other person feel that the idea is his or hers. 8 try honestly to see things from the other person's point of view. 9 be sympathetic with the other person's ideas and desires. 10 appeal to the nobler motives. 11 dramatize and illustrate your ideas. 12 throw down a challenge.
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